Just think. You are an owner of a very small scale business. You are sleeping but you are still communicating with your potential customers. You are making money still when you are in holidays. Your business is still prospering when you are passing your time with your lovely family. Yes. All of these could be possible for you if you just have a website. a website can be treated as your online representative who directly interacts with your visitors 24x7. They visit you website. They get all their requirements on your website. They purchase your products or get the services you offer. And you are making Money. And you don’t have to pay for all these processes.

There is nothing new in the fact that website is cost effective and can create your brand image and market your products and services effectively. Websites can serve many purposes at a time. People often get puzzled between so many options. But there should not be any confusion regarding the two major purposes of a website i.e.

1. Attract the potential customers to your site

2. Turn the visitors into customers

Now you know the main purposes of a website. But remember that the Internet is extremely competitive. So attracting visitors and converting them into customers is not an easy task.Attract Potential Customers to Your Site:While developing a website keep a few things in mind to attract potential customers to your site. Follow the search engine guidelines while designing and promote your site efficiently so that your website can rank high in search engines like Google, Yahoo, MSN etc.

High search engine ranking attracts visitors as they believe that companies ranking high actually lead the industry. To make your site attractive, consult with the “Professional Website Design Company”. Eye catching site helps visitors to remember a brand. If they like a site they will revisit it. After completion the design and development phases consult with the Professional SEO experts. They will help you to get on the top of the search engines. Most of the potential online customers are searching the products or services through the search engines like Google, Yahoo, MSN etc.

If you get your site ranked on the top of the search engines listing the more visitors will come to your site. Turn the Visitors into Customers: Attracting the visitors and making them revisit is the initial step. The final aim of a website is to convert a visitor into a customer. For that your site should satisfy the need of the customers, means provide them with detailed information of the product or service they are looking for. Make sure that your website provides them the information about the products and services they are looking for and about your company as well because this is the best way to earn their trust. If they trust you and are satisfied with what you offer they will surely buy your products or services. Not only that, they will also refer your company to others.Remember these simple tips and your work is done.

About Author: Roy Krumholz is a professional Internet marketer.